/* ==========================================================================
   1. RESET
   ========================================================================== */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
}
img, svg { display: block; max-width: 100%; }
button, input, select, textarea { font: inherit; color: inherit; }
a { color: inherit; text-decoration: none; }
ul, ol { list-style: none; }

/* ==========================================================================
   2. VARIABLES
   ========================================================================== */
:root {
  --bg: #07090D;
  --bg-secondary: #0D1117;
  --surface: #11161D;
  --surface-soft: #151B23;

  --text: #F5F7FA;
  --text-muted: #9299A6;
  --text-faint: #5B6270;

  --accent: #B7FF4A;
  --accent-dark: #80C926;
  --accent-dim: #8FE022;

  --border: rgba(255, 255, 255, 0.10);
  --border-soft: rgba(255, 255, 255, 0.06);

  --danger: #FF6B6B;

  --font-display: 'Plus Jakarta Sans', 'Inter', sans-serif;
  --font-body: 'Inter', sans-serif;

  --radius-sm: 12px;
  --radius-md: 18px;
  --radius-lg: 28px;

  --ease-premium: cubic-bezier(.22,1,.36,1);
  --dur: 800ms;

  --container: 1240px;
  --gutter: clamp(20px, 5vw, 64px);
}

/* ==========================================================================
   3. BASE
   ========================================================================== */
body {
  background: var(--bg);
  color: var(--text);
  font-family: var(--font-body);
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
  position: relative;
}

body::before {
  content: '';
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 1;
  opacity: 0.035;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  mix-blend-mode: overlay;
}

::selection { background: var(--accent); color: #08110A; }

:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
  border-radius: 4px;
}

/* ==========================================================================
   4. TYPOGRAPHY
   ========================================================================== */
h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-weight: 700;
  line-height: 1.08;
  letter-spacing: -0.02em;
}

h1 { font-size: clamp(2.6rem, 5.4vw, 5rem); }
h2 { font-size: clamp(2rem, 4vw, 3.4rem); }
h3 { font-size: clamp(1.3rem, 2vw, 1.7rem); }

p { color: var(--text-muted); }

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
}
.eyebrow::before {
  content: '';
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
  box-shadow: 0 0 12px 2px rgba(183,255,74,.6);
}

.section-tag {
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-faint);
}

.accent-word { color: var(--accent); }
.muted-word { color: var(--text-faint); }

.lead {
  font-size: clamp(1.05rem, 1.6vw, 1.25rem);
  color: var(--text-muted);
  max-width: 640px;
}

/* ==========================================================================
   5. UTILITIES
   ========================================================================== */
.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding-inline: var(--gutter);
}

.section {
  padding-block: clamp(72px, 10vw, 140px);
  position: relative;
  z-index: 2;
}

.section-head {
  max-width: 720px;
  margin-bottom: clamp(40px, 6vw, 72px);
}
.section-head.center { margin-inline: auto; text-align: center; }

.section-head .eyebrow, .section-head .section-tag { margin-bottom: 18px; display: block; }

.divider {
  height: 1px;
  width: 100%;
  background: var(--border-soft);
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 15px 28px;
  border-radius: 100px;
  font-weight: 600;
  font-size: 0.95rem;
  cursor: pointer;
  border: 1px solid transparent;
  transition: transform .35s var(--ease-premium), background .35s ease, border-color .35s ease, box-shadow .35s ease;
  white-space: nowrap;
}
.btn-primary {
  background: var(--accent);
  color: #08110A;
  box-shadow: 0 0 0 0 rgba(183,255,74,0);
}
.btn-primary:hover {
  background: var(--accent-dim);
  transform: translateY(-2px);
  box-shadow: 0 12px 30px -10px rgba(183,255,74,.45);
}
.btn-secondary {
  background: transparent;
  color: var(--text);
  border-color: var(--border);
}
.btn-secondary:hover {
  border-color: rgba(255,255,255,.3);
  transform: translateY(-2px);
}
.btn-block { width: 100%; }
.btn svg { width: 16px; height: 16px; }

.pill {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  padding: 6px 14px;
  border-radius: 100px;
  border: 1px solid var(--border);
  background: rgba(255,255,255,.03);
  font-size: 0.78rem;
  color: var(--text-muted);
}

.card {
  background: rgba(255,255,255,.035);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-md);
  backdrop-filter: blur(6px);
  -webkit-backdrop-filter: blur(6px);
}

.grid {
  display: grid;
  gap: 24px;
}

.text-center { text-align: center; }

.sr-only {
  position: absolute;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden;
  clip: rect(0,0,0,0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: absolute;
  top: -60px;
  left: 16px;
  background: var(--accent);
  color: #08110A;
  padding: 10px 18px;
  border-radius: 8px;
  z-index: 999;
  font-weight: 600;
  transition: top .2s ease;
}
.skip-link:focus { top: 16px; }

/* reveal system */
.reveal, .reveal-up, .reveal-left, .reveal-right {
  opacity: 0;
  transition: opacity var(--dur) var(--ease-premium), transform var(--dur) var(--ease-premium);
  will-change: transform, opacity;
}
.reveal-up { transform: translateY(30px); }
.reveal-left { transform: translateX(-30px); }
.reveal-right { transform: translateX(30px); }
.reveal { transform: translateY(16px); }

.reveal.in, .reveal-up.in, .reveal-left.in, .reveal-right.in {
  opacity: 1;
  transform: translate(0, 0);
}

.stagger > * { transition-delay: calc(var(--i, 0) * 90ms); }

@media (prefers-reduced-motion: reduce) {
  .reveal, .reveal-up, .reveal-left, .reveal-right {
    opacity: 1 !important;
    transform: none !important;
    transition: none !important;
  }
}

/* ==========================================================================
   6. HEADER
   ========================================================================== */
.site-header {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  padding: 22px 0;
  transition: padding .4s var(--ease-premium), background .4s ease, border-color .4s ease;
  border-bottom: 1px solid transparent;
}
.site-header.scrolled {
  padding: 14px 0;
  background: rgba(7,9,13,.78);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  border-bottom-color: var(--border-soft);
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}
.logo {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 1.15rem;
  letter-spacing: -0.01em;
  display: flex;
  align-items: baseline;
  gap: 2px;
}
.logo .dot { color: var(--accent); }

.nav-links {
  display: flex;
  align-items: center;
  gap: 36px;
}
.nav-links a {
  font-size: 0.92rem;
  color: var(--text-muted);
  position: relative;
  padding-block: 4px;
  transition: color .3s ease;
}
.nav-links a:hover { color: var(--text); }
.nav-links a::after {
  content: '';
  position: absolute;
  left: 0; right: 100%;
  bottom: -2px;
  height: 1px;
  background: var(--accent);
  transition: right .35s var(--ease-premium);
}
.nav-links a:hover::after { right: 0; }

.header-cta { display: flex; align-items: center; gap: 18px; }
.nav-cta-btn { padding: 12px 22px; font-size: 0.88rem; }

.menu-toggle {
  display: none;
  width: 44px; height: 44px;
  border-radius: 10px;
  border: 1px solid var(--border);
  background: transparent;
  align-items: center;
  justify-content: center;
  cursor: pointer;
}
.menu-toggle svg { width: 20px; height: 20px; }
.menu-toggle .icon-close { display: none; }
.menu-toggle[aria-expanded="true"] .icon-open { display: none; }
.menu-toggle[aria-expanded="true"] .icon-close { display: block; }

.mobile-nav {
  position: fixed;
  inset: 0;
  background: rgba(7,9,13,.98);
  backdrop-filter: blur(10px);
  z-index: 99;
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 8px;
  padding: 100px var(--gutter) 60px;
  transform: translateY(-100%);
  opacity: 0;
  transition: transform .5s var(--ease-premium), opacity .4s ease;
  pointer-events: none;
}
.mobile-nav.open {
  transform: translateY(0);
  opacity: 1;
  pointer-events: auto;
}
.mobile-nav a {
  font-family: var(--font-display);
  font-size: 2rem;
  font-weight: 600;
  padding-block: 14px;
  border-bottom: 1px solid var(--border-soft);
}
.mobile-nav .btn { margin-top: 28px; }

/* ==========================================================================
   7. HERO
   ========================================================================== */
.hero {
  position: relative;
  min-height: 96vh;
  display: flex;
  align-items: center;
  padding-top: 140px;
  padding-bottom: 60px;
  overflow: hidden;
}
.hero::before {
  content: '';
  position: absolute;
  top: -20%;
  right: -10%;
  width: 60vw;
  height: 60vw;
  max-width: 900px;
  max-height: 900px;
  background: radial-gradient(circle, rgba(183,255,74,.16), transparent 65%);
  filter: blur(10px);
  pointer-events: none;
  z-index: 0;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: clamp(32px, 5vw, 72px);
  align-items: center;
  position: relative;
  z-index: 2;
}
.hero-copy .eyebrow { margin-bottom: 24px; }
.hero-copy h1 { margin-bottom: 22px; }
.hero-copy h1 em {
  font-style: normal;
  color: var(--accent);
}
.hero-copy .lead { margin-bottom: 36px; }
.hero-ctas {
  display: flex;
  flex-wrap: wrap;
  gap: 16px;
  margin-bottom: 34px;
}
.hero-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 10px 18px;
  color: var(--text-faint);
  font-size: 0.85rem;
}
.hero-meta span::after {
  content: '·';
  margin-left: 18px;
  color: var(--border);
}
.hero-meta span:last-child::after { content: none; }

.hero-visual {
  position: relative;
  aspect-ratio: 4 / 5;
}
.hero-visual-frame {
  position: relative;
  width: 100%;
  height: 100%;
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid var(--border);
  isolation: isolate;
}
.hero-visual-frame img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(.85) contrast(1.05);
  transition: filter .6s ease, transform .8s var(--ease-premium);
}
.hero-visual-frame:hover img {
  filter: saturate(1) contrast(1.04);
  transform: scale(1.02);
}
.hero-visual-frame::after {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(7,9,13,0) 40%, rgba(7,9,13,.85) 100%);
}

.float-card {
  position: absolute;
  padding: 14px 18px;
  z-index: 3;
  min-width: 170px;
  box-shadow: 0 20px 40px -20px rgba(0,0,0,.6);
}
.float-card .fc-title {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.95rem;
  margin-bottom: 2px;
}
.float-card .fc-sub {
  font-size: 0.78rem;
  color: var(--text-faint);
}
.stars { color: var(--accent); font-size: 0.8rem; letter-spacing: 2px; margin-bottom: 4px; }

.fc-1 { top: 8%; left: -8%; }
.fc-2 { bottom: 30%; left: -6%; }
.fc-3 { top: 14%; right: -8%; }
.fc-4 { bottom: 8%; right: -4%; }

@media (max-width: 992px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-visual { max-width: 420px; margin-inline: auto; aspect-ratio: 4/4.6; }
  .float-card { min-width: 140px; padding: 10px 14px; }
  .fc-1 { left: 2%; top: 4%; }
  .fc-3 { right: 2%; top: 10%; }
  .fc-2 { left: 2%; bottom: 22%; }
  .fc-4 { right: 2%; bottom: 6%; }
}

/* ==========================================================================
   Strip / marquee
   ========================================================================== */
.strip {
  padding-block: 40px;
  border-top: 1px solid var(--border-soft);
  border-bottom: 1px solid var(--border-soft);
  position: relative;
  z-index: 2;
}
.strip-line {
  text-align: center;
  color: var(--text-faint);
  font-size: 0.95rem;
  margin-bottom: 28px;
}
.marquee {
  overflow: hidden;
  mask-image: linear-gradient(90deg, transparent, black 10%, black 90%, transparent);
}
.marquee-track {
  display: flex;
  gap: 60px;
  width: max-content;
  animation: marquee 34s linear infinite;
}
@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}
.marquee-track span {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1rem;
  letter-spacing: 0.08em;
  color: var(--text-faint);
  white-space: nowrap;
}
@media (prefers-reduced-motion: reduce) {
  .marquee-track { animation: none; flex-wrap: wrap; justify-content: center; }
}

/* ==========================================================================
   9. PROBLEM / VALUE
   ========================================================================== */
.problem { background: var(--bg-secondary); }
.problem-headline {
  max-width: 900px;
}
.problem-headline .line-2 { color: var(--text-faint); }
.problem-headline .line-1 { display: block; margin-bottom: 6px; }
.problem-headline .line-2 { display: block; }

.problem-text { max-width: 640px; margin-top: 24px; }

.equation {
  margin-top: clamp(48px, 8vw, 90px);
  display: flex;
  align-items: center;
  justify-content: center;
  gap: clamp(16px, 3vw, 40px);
  flex-wrap: wrap;
  padding: clamp(40px, 6vw, 72px) 0;
}
.equation-term {
  font-family: var(--font-display);
  font-weight: 800;
  text-align: center;
  opacity: 0.25;
  transform: scale(0.9);
  transition: opacity .9s var(--ease-premium), transform .9s var(--ease-premium);
}
.equation-term.in {
  opacity: 1;
  transform: scale(1);
}
.equation-term span { display: block; letter-spacing: 0.05em; }
.equation-term.term-price span { font-size: clamp(1.6rem, 4vw, 2.6rem); color: var(--text-muted); }
.equation-term.term-expectation span { font-size: clamp(2.1rem, 5.4vw, 3.6rem); color: var(--text); }
.equation-term.term-value span { font-size: clamp(2.6rem, 7vw, 4.8rem); color: var(--accent); text-shadow: 0 0 40px rgba(183,255,74,.35); }
.equation-op {
  font-family: var(--font-display);
  font-size: clamp(1.4rem, 3vw, 2rem);
  color: var(--text-faint);
}
.equation-note {
  text-align: center;
  max-width: 560px;
  margin: 0 auto;
  font-size: 1.05rem;
  color: var(--text);
}
.equation-note strong { color: var(--accent); font-weight: 600; }
.equation-disclaimer {
  text-align: center;
  max-width: 620px;
  margin: 18px auto 0;
  font-size: 0.9rem;
}

/* ==========================================================================
   10. BEFORE / AFTER
   ========================================================================== */
.compare-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px;
  align-items: start;
}
.mock-window {
  border-radius: var(--radius-md);
  overflow: hidden;
  border: 1px solid var(--border);
  background: var(--surface);
}
.mock-bar {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 12px 16px;
  background: var(--surface-soft);
  border-bottom: 1px solid var(--border-soft);
}
.mock-bar span {
  width: 9px; height: 9px;
  border-radius: 50%;
  background: rgba(255,255,255,.15);
}
.mock-body { padding: 26px 22px; min-height: 320px; }

.mock-before .mock-body {
  background: repeating-linear-gradient(45deg, #14161a, #14161a 12px, #17191d 12px, #17191d 24px);
}
.mock-before-title { font-family: var(--font-display); font-weight: 700; font-size: 1.3rem; color: #7d8290; margin-bottom: 18px; }
.mock-before-block { height: 12px; background: rgba(255,255,255,.08); border-radius: 4px; margin-bottom: 10px; }
.mock-before-block.w60 { width: 60%; }
.mock-before-block.w80 { width: 80%; }
.mock-before-block.w40 { width: 40%; }
.mock-before-btn {
  margin-top: 20px;
  display: inline-block;
  padding: 9px 18px;
  border: 1px dashed rgba(255,255,255,.2);
  color: #7d8290;
  font-size: 0.82rem;
  border-radius: 4px;
}
.mock-before-list { margin-top: 22px; display: flex; flex-direction: column; gap: 10px; }
.mock-before-list li { font-size: 0.85rem; color: #6a6f7a; display: flex; gap: 8px; align-items: center; }
.mock-before-list li::before { content: '—'; color: #4a4e57; }

.mock-after .mock-body {
  background:
    radial-gradient(circle at 90% 0%, rgba(183,255,74,.12), transparent 55%),
    var(--bg);
}
.mock-after-eyebrow { font-size: 0.7rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--accent); margin-bottom: 10px; }
.mock-after-title { font-family: var(--font-display); font-weight: 700; font-size: 1.5rem; margin-bottom: 12px; }
.mock-after-sub { font-size: 0.9rem; color: var(--text-muted); margin-bottom: 20px; max-width: 320px; }
.mock-after-btn {
  display: inline-block;
  padding: 10px 20px;
  background: var(--accent);
  color: #08110A;
  border-radius: 100px;
  font-size: 0.85rem;
  font-weight: 700;
  margin-bottom: 22px;
}
.mock-after-proof { display: flex; gap: 8px; align-items: center; margin-bottom: 18px; }
.mock-after-proof .stars { margin-bottom: 0; }
.mock-after-proof span { font-size: 0.8rem; color: var(--text-faint); }
.mock-after-list { display: flex; flex-direction: column; gap: 9px; }
.mock-after-list li { font-size: 0.85rem; color: var(--text-muted); display: flex; gap: 8px; align-items: center; }
.mock-after-list li::before { content: ''; width: 5px; height: 5px; border-radius: 50%; background: var(--accent); flex-shrink: 0; }

.compare-label { text-align: center; font-family: var(--font-display); font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; font-size: 0.82rem; margin-bottom: 14px; }
.compare-label.before-label { color: var(--text-faint); }
.compare-label.after-label { color: var(--accent); }

.compare-headline { text-align: center; margin-top: clamp(40px,6vw,64px); }
.compare-text { text-align: center; max-width: 560px; margin: 16px auto 0; }

@media (max-width: 768px) {
  .compare-grid { grid-template-columns: 1fr; }
}

/* ==========================================================================
   11. STRATEGY ("WE DON'T START WITH COLORS")
   ========================================================================== */
.strategy { background: var(--bg-secondary); }
.strategy-grid {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: clamp(32px, 5vw, 72px);
  align-items: center;
}
.strategy-visual {
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid var(--border);
  aspect-ratio: 4/5;
}
.strategy-visual img { width: 100%; height: 100%; object-fit: cover; filter: saturate(.85) contrast(1.05); }
.strategy-copy h2 { margin-bottom: 8px; }
.strategy-copy h2.dim { color: var(--text-faint); font-size: clamp(1.5rem, 3vw, 2.2rem); margin-bottom: 20px; }
.strategy-copy .lead { margin-bottom: 32px; }

.question-grid { display: grid; gap: 14px; }
.question-card {
  padding: 18px 22px;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 1.02rem;
  border-radius: var(--radius-sm);
  opacity: 0.45;
  transition: opacity .6s var(--ease-premium), border-color .6s ease, background .6s ease, transform .5s var(--ease-premium);
}
.question-card.active {
  opacity: 1;
  border-color: rgba(183,255,74,.35);
  background: rgba(183,255,74,.05);
  transform: translateX(4px);
}

@media (max-width: 900px) {
  .strategy-grid { grid-template-columns: 1fr; }
  .strategy-visual { max-width: 380px; margin-inline: auto; }
}

/* ==========================================================================
   12. METHOD
   ========================================================================== */
.method-title-row { display: flex; align-items: flex-end; justify-content: space-between; gap: 24px; flex-wrap: wrap; }
.method-brand { font-family: var(--font-display); font-weight: 800; }
.method-list { margin-top: clamp(40px, 6vw, 72px); position: relative; }
.method-list::before {
  content: '';
  position: absolute;
  left: 46px;
  top: 8px;
  bottom: 8px;
  width: 1px;
  background: linear-gradient(180deg, var(--border), var(--accent) 50%, var(--border));
  opacity: .4;
}
.method-step {
  display: grid;
  grid-template-columns: 92px 1fr;
  gap: 24px;
  padding-block: 30px;
  border-bottom: 1px solid var(--border-soft);
  position: relative;
}
.method-step:last-child { border-bottom: none; }
.method-num {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 2.4rem;
  color: var(--text-faint);
  transition: color .5s ease;
}
.method-step.active .method-num { color: var(--accent); }
.method-step-title { font-size: 1.5rem; margin-bottom: 8px; }
.method-step-sub { color: var(--text); font-weight: 500; margin-bottom: 12px; }
.method-tags { display: flex; gap: 10px; flex-wrap: wrap; }
.method-tags span {
  font-size: 0.8rem;
  color: var(--text-faint);
  padding: 5px 12px;
  border: 1px solid var(--border);
  border-radius: 100px;
}

@media (max-width: 640px) {
  .method-step { grid-template-columns: 56px 1fr; }
  .method-num { font-size: 1.7rem; }
  .method-list::before { left: 28px; }
}

/* ==========================================================================
   13. JOURNEY
   ========================================================================== */
.journey { background: var(--bg-secondary); }
.journey-track {
  display: flex;
  align-items: stretch;
  gap: 0;
  overflow-x: auto;
  padding-bottom: 12px;
  margin-top: clamp(40px, 6vw, 64px);
  scrollbar-width: thin;
}
.journey-node {
  flex: 0 0 auto;
  width: 180px;
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  padding-inline: 10px;
}
.journey-dot {
  width: 14px; height: 14px;
  border-radius: 50%;
  background: var(--surface-soft);
  border: 2px solid var(--border);
  margin-bottom: 14px;
  transition: background .5s ease, border-color .5s ease, box-shadow .5s ease;
}
.journey-node.stage-name .journey-dot { background: var(--text-faint); border-color: var(--text-faint); }
.journey-node-label { font-family: var(--font-display); font-weight: 700; font-size: 0.95rem; margin-bottom: 6px; }
.journey-node-tag {
  font-size: 0.78rem;
  padding: 4px 10px;
  border-radius: 100px;
  color: var(--danger);
  border: 1px solid rgba(255,107,107,.3);
  background: rgba(255,107,107,.06);
  transition: color .6s ease, border-color .6s ease, background .6s ease;
}
.journey-node-tag.fixed {
  color: var(--accent);
  border-color: rgba(183,255,74,.35);
  background: rgba(183,255,74,.07);
}
.journey-connector {
  flex: 1 0 30px;
  align-self: center;
  height: 1px;
  background: var(--border);
  min-width: 30px;
}
.journey-outro { margin-top: clamp(40px,6vw,60px); max-width: 600px; }
.journey-outro h3 { margin-bottom: 12px; }

/* ==========================================================================
   14. SERVICES
   ========================================================================== */
.services-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 22px;
}
.service-card {
  padding: 34px 30px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  transition: border-color .4s ease, transform .4s var(--ease-premium), background .4s ease;
}
.service-card:hover {
  border-color: rgba(183,255,74,.25);
  transform: translateY(-4px);
  background: rgba(255,255,255,.05);
}
.service-num { font-family: var(--font-display); font-weight: 800; color: var(--text-faint); font-size: 0.95rem; }
.service-card h3 { margin-top: 4px; }
.service-card .lead { font-size: 1rem; margin-bottom: 6px; }
.service-list { display: flex; flex-direction: column; gap: 9px; margin-top: 6px; }
.service-list li { font-size: 0.9rem; color: var(--text-muted); display: flex; gap: 10px; align-items: flex-start; }
.service-list li svg { width: 14px; height: 14px; color: var(--accent); flex-shrink: 0; margin-top: 3px; }

@media (max-width: 768px) { .services-grid { grid-template-columns: 1fr; } }

/* ==========================================================================
   15. INDUSTRIES
   ========================================================================== */
.industries-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.industry-card {
  position: relative;
  aspect-ratio: 4/3;
  border-radius: var(--radius-md);
  overflow: hidden;
  border: 1px solid var(--border-soft);
}
.industry-card img {
  width: 100%; height: 100%;
  object-fit: cover;
  filter: saturate(.8) contrast(1.05);
  transition: transform .7s var(--ease-premium), filter .5s ease;
}
.industry-card:hover img { transform: scale(1.03); filter: saturate(1) contrast(1.04); }
.industry-card::after {
  content: '';
  position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(7,9,13,0) 30%, rgba(7,9,13,.92) 100%);
}
.industry-info {
  position: absolute; left: 0; right: 0; bottom: 0;
  padding: 20px;
  z-index: 2;
}
.industry-info h4 { font-size: 1.05rem; margin-bottom: 4px; }
.industry-info p { font-size: 0.82rem; margin: 0; }

@media (max-width: 900px) { .industries-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .industries-grid { grid-template-columns: 1fr; } }

/* ==========================================================================
   16. DIFFERENTIATION
   ========================================================================== */
.differentiation { background: var(--bg-secondary); }
.diff-grid {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 30px;
  align-items: center;
  margin-top: clamp(40px, 6vw, 64px);
}
.diff-col { display: flex; flex-direction: column; gap: 12px; }
.diff-col-label { font-size: 0.8rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--text-faint); margin-bottom: 6px; }
.diff-item {
  padding: 16px 20px;
  border-radius: var(--radius-sm);
  font-family: var(--font-display);
  font-weight: 600;
}
.diff-item.generic { color: var(--text-faint); background: rgba(255,255,255,.02); border: 1px dashed var(--border); text-decoration: line-through; text-decoration-color: rgba(255,255,255,.2); }
.diff-item.specific { color: var(--text); background: rgba(183,255,74,.05); border: 1px solid rgba(183,255,74,.25); }
.diff-arrow { color: var(--accent); }
.diff-arrow svg { width: 28px; height: 28px; }
.diff-text { max-width: 640px; margin: clamp(36px,5vw,56px) auto 0; text-align: center; }

@media (max-width: 900px) {
  .diff-grid { grid-template-columns: 1fr; }
  .diff-arrow { transform: rotate(90deg); justify-self: center; }
}

/* ==========================================================================
   17. AUDIT (6-point)
   ========================================================================== */
.audit-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.audit-card {
  padding: 28px 26px;
}
.audit-num { font-family: var(--font-display); font-weight: 800; color: var(--accent); font-size: 0.85rem; letter-spacing: 0.1em; margin-bottom: 14px; }
.audit-card h4 { font-family: var(--font-display); font-size: 1.15rem; margin-bottom: 8px; }
.audit-card p { font-size: 0.92rem; margin: 0; }

@media (max-width: 900px) { .audit-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .audit-grid { grid-template-columns: 1fr; } }

/* ==========================================================================
   18. SUPPORT (accompaniment)
   ========================================================================== */
.support { background: var(--bg-secondary); }
.support-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: clamp(32px,5vw,72px);
  align-items: center;
}
.support-visual { border-radius: var(--radius-lg); overflow: hidden; border: 1px solid var(--border); aspect-ratio: 4/5; }
.support-visual img { width: 100%; height: 100%; object-fit: cover; filter: saturate(.85) contrast(1.05); }
.timeline-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin-top: 30px; }
.timeline-col { padding: 20px; border-radius: var(--radius-sm); border: 1px solid var(--border-soft); background: rgba(255,255,255,.02); }
.timeline-col-label { font-size: 0.75rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--accent); margin-bottom: 12px; }
.timeline-col ul { display: flex; flex-direction: column; gap: 8px; }
.timeline-col li { font-size: 0.88rem; color: var(--text-muted); }
.support-note { margin-top: 28px; font-size: 1rem; color: var(--text); max-width: 600px; }

@media (max-width: 900px) {
  .support-grid { grid-template-columns: 1fr; }
  .support-visual { max-width: 380px; margin-inline: auto; }
  .timeline-row { grid-template-columns: 1fr; }
}

/* ==========================================================================
   19. EXPERIENCE
   ========================================================================== */
.experience-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(32px, 5vw, 72px);
  align-items: center;
}
.experience-visual { border-radius: var(--radius-lg); overflow: hidden; border: 1px solid var(--border); aspect-ratio: 4/5; }
.experience-visual img { width: 100%; height: 100%; object-fit: cover; filter: saturate(.85) contrast(1.05); }
.experience-phases { display: flex; flex-direction: column; gap: 22px; margin-top: 30px; }
.exp-phase-label { font-family: var(--font-display); font-weight: 700; color: var(--accent); font-size: 0.9rem; margin-bottom: 10px; }
.exp-phase-items { display: flex; gap: 10px; flex-wrap: wrap; }
.exp-phase-items span {
  font-size: 0.85rem;
  padding: 7px 14px;
  border: 1px solid var(--border);
  border-radius: 100px;
  color: var(--text-muted);
}

@media (max-width: 900px) {
  .experience-grid { grid-template-columns: 1fr; }
  .experience-visual { max-width: 380px; margin-inline: auto; }
}

/* ==========================================================================
   TRUST / PROCESS
   ========================================================================== */
.trust { background: var(--bg-secondary); }
.trust-layout { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: clamp(32px,5vw,72px); align-items: center; }
.trust-visual { border-radius: var(--radius-lg); overflow: hidden; border: 1px solid var(--border); aspect-ratio: 4/5; }
.trust-visual img { width: 100%; height: 100%; object-fit: cover; filter: saturate(.85) contrast(1.05); }
.trust-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
.trust-card { padding: 24px; }
.trust-card h4 { font-family: var(--font-display); font-size: 1.05rem; margin-bottom: 6px; }
.trust-card p { font-size: 0.88rem; margin: 0; }

@media (max-width: 900px) {
  .trust-layout { grid-template-columns: 1fr; }
  .trust-visual { max-width: 380px; margin-inline: auto; }
  .trust-grid { grid-template-columns: 1fr; }
}

/* ==========================================================================
   Website is the surface (layers)
   ========================================================================== */
.surface-section { text-align: center; }
.surface-stack {
  max-width: 640px;
  margin: clamp(48px,7vw,80px) auto 0;
  position: relative;
}
.surface-layer {
  padding: 20px 28px;
  border-radius: var(--radius-sm);
  margin-bottom: 14px;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.05rem;
  border: 1px solid var(--border);
  background: var(--surface);
  position: relative;
  transition: transform .6s var(--ease-premium), opacity .6s var(--ease-premium), border-color .6s ease;
}
.surface-layer.top {
  background: var(--accent);
  color: #08110A;
  border-color: var(--accent);
}
.surface-layer:not(.top) {
  color: var(--text-muted);
  font-weight: 600;
  font-size: 0.95rem;
}
.surface-layer.in { transform: translateY(0); opacity: 1; }
.surface-layer:not(.in) { transform: translateY(14px); opacity: 0; }
.surface-outro { margin-top: 40px; max-width: 560px; margin-inline: auto; }
.surface-outro h3:first-child { color: var(--text-faint); font-size: clamp(1.3rem,2.4vw,1.8rem); }

/* ==========================================================================
   AUDIT DASHBOARD
   ========================================================================== */
.dash-card { padding: clamp(28px, 4vw, 48px); }
.dash-head { display: flex; justify-content: space-between; align-items: flex-start; flex-wrap: wrap; gap: 16px; margin-bottom: 30px; }
.dash-biz-name { font-family: var(--font-display); font-weight: 700; font-size: 1.2rem; }
.dash-label { font-size: 0.78rem; color: var(--text-faint); }
.illustrative-badge {
  font-size: 0.75rem;
  color: var(--accent);
  border: 1px solid rgba(183,255,74,.3);
  background: rgba(183,255,74,.06);
  padding: 5px 12px;
  border-radius: 100px;
}
.dash-scores { display: grid; grid-template-columns: repeat(5, 1fr); gap: 16px; margin-bottom: 40px; }
.dash-score { text-align: center; }
.dash-score-ring {
  width: 74px; height: 74px;
  border-radius: 50%;
  margin: 0 auto 10px;
  display: flex; align-items: center; justify-content: center;
  background: conic-gradient(var(--accent) calc(var(--pct, 0) * 1%), var(--surface-soft) 0);
  position: relative;
}
.dash-score-ring::before {
  content: '';
  position: absolute; inset: 6px;
  border-radius: 50%;
  background: var(--surface);
}
.dash-score-val { position: relative; font-family: var(--font-display); font-weight: 700; font-size: 0.95rem; z-index: 2; }
.dash-score-label { font-size: 0.78rem; color: var(--text-muted); }
.dash-opps { border-top: 1px solid var(--border-soft); padding-top: 30px; }
.dash-opps h4 { font-family: var(--font-display); font-size: 1.1rem; margin-bottom: 16px; }
.dash-opps ol { display: flex; flex-direction: column; gap: 12px; counter-reset: opp; }
.dash-opps li {
  font-size: 0.95rem;
  color: var(--text-muted);
  padding-left: 32px;
  position: relative;
  counter-increment: opp;
}
.dash-opps li::before {
  content: counter(opp);
  position: absolute; left: 0; top: -2px;
  width: 22px; height: 22px;
  border-radius: 50%;
  background: rgba(183,255,74,.12);
  color: var(--accent);
  font-size: 0.75rem;
  font-weight: 700;
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-display);
}
.dash-cta { margin-top: 30px; text-align: center; }

@media (max-width: 768px) { .dash-scores { grid-template-columns: repeat(2, 1fr); } }

/* ==========================================================================
   FREE AUDIT FORM
   ========================================================================== */
.audit-form-section { background: var(--bg-secondary); }
.audit-form-layout { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: clamp(32px,5vw,72px); }
.audit-bullets { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 26px; }
.audit-bullets span {
  font-size: 0.85rem; color: var(--text-muted);
  border: 1px solid var(--border); border-radius: 100px;
  padding: 7px 14px;
}
.form-card { padding: clamp(28px, 4vw, 44px); }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; margin-bottom: 18px; }
.form-field { display: flex; flex-direction: column; gap: 8px; }
.form-field.full { grid-column: 1 / -1; }
.form-field label { font-size: 0.85rem; color: var(--text-muted); font-weight: 500; }
.form-field input, .form-field select {
  background: rgba(255,255,255,.03);
  border: 1px solid var(--border);
  border-radius: 10px;
  padding: 13px 16px;
  color: var(--text);
  font-size: 0.95rem;
  transition: border-color .3s ease, background .3s ease;
}
.form-field input:focus, .form-field select:focus {
  border-color: var(--accent);
  background: rgba(255,255,255,.05);
}
.form-field input::placeholder { color: var(--text-faint); }
.form-error {
  font-size: 0.78rem;
  color: var(--danger);
  min-height: 16px;
}
.form-field.has-error input, .form-field.has-error select { border-color: var(--danger); }
.form-note { text-align: center; margin-top: 18px; font-size: 0.85rem; }
.form-status {
  text-align: center;
  margin-top: 16px;
  font-size: 0.92rem;
  min-height: 20px;
}
.form-status.success { color: var(--accent); }
.form-status.error { color: var(--danger); }

@media (max-width: 900px) {
  .audit-form-layout { grid-template-columns: 1fr; }
  .form-row { grid-template-columns: 1fr; }
}

/* ==========================================================================
   PRICING / APPROACH
   ========================================================================== */
.pricing-tiers { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.tier-card { padding: 30px 26px; }
.tier-label { font-size: 0.78rem; letter-spacing: .1em; text-transform: uppercase; color: var(--accent); margin-bottom: 10px; }
.tier-card h3 { margin-bottom: 12px; }
.tier-card p { font-size: 0.9rem; margin: 0; }
.pricing-note { text-align: center; margin-top: clamp(32px,5vw,48px); }
.pricing-note .price-from { font-family: var(--font-display); font-size: 1.6rem; font-weight: 700; color: var(--text); margin-bottom: 10px; }
.pricing-note p { max-width: 560px; margin-inline: auto; font-size: 0.92rem; }

@media (max-width: 768px) { .pricing-tiers { grid-template-columns: 1fr; } }

/* ==========================================================================
   ONE-TIME MODEL
   ========================================================================== */
.model-section { background: var(--bg-secondary); }
.model-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: clamp(36px,5vw,56px); }
.model-card { padding: 24px 22px; }
.model-card h4 { font-family: var(--font-display); font-size: 1rem; margin-bottom: 8px; }
.model-card p { font-size: 0.88rem; margin: 0; }
.model-cta { text-align: center; margin-top: clamp(36px,5vw,56px); }

@media (max-width: 900px) { .model-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .model-grid { grid-template-columns: 1fr; } }

/* ==========================================================================
   ABOUT
   ========================================================================== */
.about-grid { display: grid; grid-template-columns: 1.1fr 0.9fr; gap: clamp(32px,5vw,72px); align-items: center; }
.founders-row { display: flex; gap: 20px; }
.founder-card {
  flex: 1;
  padding: 30px 22px;
  text-align: center;
}
.founder-avatar {
  width: 64px; height: 64px;
  border-radius: 50%;
  margin: 0 auto 16px;
  background: linear-gradient(135deg, rgba(183,255,74,.25), rgba(183,255,74,.05));
  border: 1px solid rgba(183,255,74,.3);
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-display);
  font-weight: 700;
  color: var(--accent);
}
.founder-card h4 { font-family: var(--font-display); font-size: 1rem; margin-bottom: 4px; }
.founder-card p { font-size: 0.82rem; margin: 0; }

@media (max-width: 900px) {
  .about-grid { grid-template-columns: 1fr; }
  .founders-row { max-width: 420px; margin-inline: auto; width: 100%; }
}

/* ==========================================================================
   FAQ
   ========================================================================== */
.faq-list { max-width: 780px; margin: 0 auto; }
.faq-item {
  border-bottom: 1px solid var(--border-soft);
}
.faq-question {
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  padding: 26px 4px;
  background: none;
  border: none;
  text-align: left;
  cursor: pointer;
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 600;
  color: var(--text);
}
.faq-icon {
  width: 22px; height: 22px;
  flex-shrink: 0;
  position: relative;
}
.faq-icon::before, .faq-icon::after {
  content: '';
  position: absolute;
  background: var(--accent);
  transition: transform .4s var(--ease-premium), opacity .3s ease;
}
.faq-icon::before { width: 100%; height: 1.5px; top: 50%; left: 0; transform: translateY(-50%); }
.faq-icon::after { width: 1.5px; height: 100%; left: 50%; top: 0; transform: translateX(-50%); }
.faq-item[data-open="true"] .faq-icon::after { transform: translateX(-50%) rotate(90deg); opacity: 0; }

.faq-answer {
  max-height: 0;
  overflow: hidden;
  transition: max-height .5s var(--ease-premium);
}
.faq-answer-inner { padding: 0 4px 26px; }
.faq-answer-inner p { font-size: 0.95rem; max-width: 620px; }

/* ==========================================================================
   FINAL CTA
   ========================================================================== */
.final-cta {
  position: relative;
  padding-block: clamp(90px, 14vw, 160px);
  text-align: center;
  overflow: hidden;
}
.final-cta-bg {
  position: absolute; inset: 0;
  z-index: 0;
}
.final-cta-bg img { width: 100%; height: 100%; object-fit: cover; filter: saturate(.6) brightness(.35); }
.final-cta-bg::after {
  content: '';
  position: absolute; inset: 0;
  background: radial-gradient(circle at 50% 30%, rgba(7,9,13,.4), rgba(7,9,13,.92) 75%);
}
.final-cta .container { position: relative; z-index: 2; }
.final-cta h2 { max-width: 760px; margin-inline: auto; }
.final-cta h2 .dim { color: var(--text-faint); display: block; }
.final-cta .btn { margin-top: 34px; }
.final-cta-meta { margin-top: 22px; color: var(--text-faint); font-size: 0.9rem; }

/* ==========================================================================
   FOOTER
   ========================================================================== */
.site-footer {
  padding-block: 64px 32px;
  border-top: 1px solid var(--border-soft);
  position: relative;
  z-index: 2;
}
.footer-top {
  display: grid;
  grid-template-columns: 1.4fr repeat(3, 1fr);
  gap: 32px;
  padding-bottom: 48px;
}
.footer-brand .logo { margin-bottom: 14px; }
.footer-tagline { font-size: 0.95rem; color: var(--text-muted); max-width: 240px; }
.footer-col h5 {
  font-size: 0.78rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-faint);
  margin-bottom: 16px;
}
.footer-col ul { display: flex; flex-direction: column; gap: 10px; }
.footer-col a { font-size: 0.9rem; color: var(--text-muted); transition: color .3s ease; }
.footer-col a:hover { color: var(--text); }
.footer-bottom {
  padding-top: 28px;
  border-top: 1px solid var(--border-soft);
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 12px;
  font-size: 0.82rem;
  color: var(--text-faint);
}

@media (max-width: 768px) {
  .footer-top { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 480px) {
  .footer-top { grid-template-columns: 1fr; }
}

/* ==========================================================================
   sticky mobile CTA
   ========================================================================== */
.sticky-mobile-cta {
  position: fixed;
  bottom: 16px;
  left: 16px; right: 16px;
  z-index: 90;
  display: none;
}
.sticky-mobile-cta .btn { width: 100%; box-shadow: 0 12px 30px -8px rgba(0,0,0,.6); }

@media (max-width: 768px) {
  .sticky-mobile-cta { display: block; }
}

/* ==========================================================================
   26/27. RESPONSIVE — HEADER / NAV
   ========================================================================== */
@media (max-width: 900px) {
  .nav-links { display: none; }
  .header-cta .nav-cta-btn { display: none; }
  .menu-toggle { display: flex; }
}

@media (max-width: 1200px) {
  :root { --gutter: clamp(20px, 4vw, 48px); }
}

@media (max-width: 992px) {
  .services-grid, .compare-grid { gap: 18px; }
}

@media (max-width: 768px) {
  .section { padding-block: clamp(56px, 12vw, 96px); }
  .diff-grid, .support-grid, .trust-layout, .experience-grid, .strategy-grid { row-gap: 32px; }
}